New Zealand Telco companies require the use of a short code when sending/receiving from Application to Person (A2P). You cannot send messages without one.
There are 2 types of short codes available in NZ: Standard Rate Short Codes and Free to End User Short Codes (FTEU).
Standard Rated Short Codes
When using a Standard Rate code for your messaging, you pay 9.9 cents per SMS for sending an SMS to your end-users, and it is free for you to receive an SMS in from end-users.
For your recipients to text in or reply to your message via the shortcode, they will be charged at a standard SMS rate depending on their subscription with their carrier (usually between 10 cents to 20 cents).
Free to End User Short codes (FTEU)
When using a FTEU code to send your messages, you pay 9.9 cents per SMS for sending to your end-users, and you also pay 15 cents for receiving any SMS replies from recipients back to your FTEU code. Reply rates vary from campaign to campaign, but rarely get above 5%. Carriers have protection in place to ensure this type of service is not abused by end users.
End-users do not pay anything for sending an SMS to a Free to End User Short code. Even if they have a prepaid service with no credit, they can still reply using a FTEU code.
If you would like to lease a dedicated Free to End User Short code please contact Sales on 09 951 8724 or email sales@burstsms.com