Every message you send out counts. Here's an outline of tips for composing effective SMS for your next marketing campaigns, with details to follow.
1. Identify the recipient with a personalised SMS message
2. Identify yourself
3. Identify the reason they are getting the SMS message
4. Create a valuable offer or something the recipient would really want and make it relevant
5. Add a call to action
6. Don't forget your SMS opt-out mechanism
1. Identify the recipient with a personalised SMS message
With the BurstSMS system you can use a variable to identify the user. When you upload a list or add contacts you have the option to also upload a name. This name can be inserted automatically into the SMS message with the variable [firstname].
Hi [firstname], Chakra Health Spa would like to offer you as a member 50% off your next visit if you bring a friend. Book now 02 3456 7890 Reply STOP to opt-out
Their name will be inserted from the database in place of the variable.
2. Identify yourself
To comply with the SPAM Act you must identify yourself with either the customisable SMS SenderID or within the message. If you would like a reply or would like to use our free automated SMS opt-out system we need to send the message from our number, so the only option is to identify yourself within the message. This is always a good idea anyway.
Hi [firstname], Chakra Health Spa would like to offer you as a member 50% off your next visit if you bring a friend. Book now 02 3456 7890 Reply STOP to opt-out
3. Identify the reason they are getting the message
Text messaging is a very personal medium. People that receive text messages without knowing why get very upset and it will have a serious negative impact on your brand. Tell the recipient why they are getting the SMS message.
Hi [firstname], Chakra Health Spa would like to offer you as a member 50% off your next visit if you bring a friend. Book now 02 3456 7890 Reply STOP to opt-out
4. Create a valuable offer or something the recipient would really want and make it relevant.
If you get a text message without some kind of offer it will be discarded very quickly. Make sure the offer is something that they would respond to.
Hi [firstname], Chakra Health Spa would like to offer you as a member 50% off your next visit if you bring a friend. Book now 02 3456 7890 Reply STOP to opt-out
5. Add a call to action
I know it sounds like common sense but a lot of mobile marketers forget the most important element. The call to action. This can take the form of a reply to accept, call this number now or link to this mobile web site.
Hi [firstname], Chakra Health Spa would like to offer you as a member 50% off your next visit if you bring a friend. Book now 02 3456 7890 Reply STOP to opt-out
6. Don't forget your opt-out mechanism
To comply with the SPAM Act you must provide an opt-out mechanism, you can do this in serveral ways but it must exist in the message. We reccommend our free automated SMS opt-out system.
Hi [firstname], Chakra Health Spa would like to offer you as a member 50% off your next visit if you bring a friend. Book now 02 3456 7890 Reply STOP to opt-out